The process by which prospective buyers "internalize" or consider the information presented by the salesperson is referred to as a black box because:
A. sales actions lead to buyer reactions.
B. salespeople cannot read a buyer's mind.
C. for every stimulus, there must be a response.
D. psychological needs outweigh social wants.
E. salespeople seem untrustworthy to most buyers.
Answer: B
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Fill in the blank(s) with the appropriate word(s).