Before choosing persuasive strategies for an indecisive audience, determine why they are indecisive

Indicate whether the statement is true or false


True

Communication & Mass Media

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Identify a true statement about popular culture.

A. Popular culture offers differing interpretations which are important for marginalized cultures. B. Much of the consumption of popular culture today happens on radios and television. C. All popular culture serves to open forums for public deliberation. D. Popular culture texts have to win over the majority of people to be "popular."

Communication & Mass Media

In order to be reasonably sure of renewal, according to your textbook, a network prime time program needs an average rating today of at least

a. 4 b. 8 c. 17 d. 20 e. 22

Communication & Mass Media

The style of writing influences this:

a. the overall sound b. the way sound elements are assembled c. audience interest d. both A & B e. both A & C

Communication & Mass Media

According to the text, similarity as an aspect of perception is

a. the perceptual organization of information based on physical space between objects. b. the perceptual organization of information based on perceived points of similarity across distinct items. c. the organization of information based on perception and interpretation. d. the perceptual organization of information based on interpretation.

Communication & Mass Media