The average magazine reader today:

a. has not graduated from high school.
b. owns a home and works full-time.
c. has no children.
d. does not read newspapers.


ANSWER: b

Communication & Mass Media

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Thomas was preparing a speech about the future of Social Security. Which demographic audience

characteristic has the most bearing on the material Thomas should choose for his speech? A) age B) sex C) size D) religion E) heterogeneity

Communication & Mass Media

Jill has denied Joe's leave-of-absence request as punishment for being uncooperative in meetings. Jill has exhibited _______ power

a. expert b. referent c. persuasive d. coercive

Communication & Mass Media

The power of figurative language lies in the images stimulated in the listener's mind.

Answer the following statement true (T) or false (F)

Communication & Mass Media

What are the four functions of ceremonial speaking in a free society? Our textbook explains that ceremonial speeches use these four functions to define and reinforce social values. Is this an inherently conservative purpose? Explain why or why not

What will be an ideal response?

Communication & Mass Media