Your current assignment at York Foods is to find the major benefits people look for in the packaged goods market , the kinds of people who look for each benefit, and the major brands that deliver each benefit
Your assignment involves an analysis of the ________ element of the marketing mix.
A) product
B) promotion
C) people
D) price
E) place
A
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Overriding desires that drive how we live our lives are called
A. self-confidence. B. self-esteem. C. self-values. D. self-control. E. self-concept.
When customers don't know what they want or don't even know what's possible, the most effective marketing strategy is ________ marketing
A) customer-driven B) customer-driving C) societal D) ambush E) affinity
Which of the following statements about venture capital is false?
A. Venture capital groups can often provide helpful management advice. B. Entrepreneurs raise venture capital by selling shares of ownership in their business. C. Venture capital is used to finance rapid growth or large capital expenditures. D. Venture capital is a form of public equity financing.
When the present financial ratios of a firm are compared with similar ratios for another firm in the
same industry it is called trend analysis. Indicate whether the statement is true or false