Competitors are most likely to react to a price change when ________
A) the firm has a weak value proposition
B) the firm enjoys a monopoly
C) there are few competing firms
D) the product is heterogeneous
E) buyers have limited information
C
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The ongoing component of the social contract is concerned with how negotiators make decisions, handle unforeseen events, communicate, and resolve disputes.
Answer the following statement true (T) or false (F)
Which of the listed choices is NOT a positioning task?
A) identifying a set of possible competitive advantages B) surveying frequent uses of the product C) analyzing competitors' positions D) finalizing the marketing mix E) evaluating responses to the marketing mix
Companies will implement ________ to take advantage of market opportunities
A) two-year marketing plans B) annual marketing cycle C) ad hoc marketing plans D) quarterly marketing cycle
________ is the degree of attention a target market pays to an idea or organization.
A. Effectuation B. Crowdsourcing C. Mindshare D. Crowdfunding