In the PESO model, which one of these allows the company to have complete control over its story?

a. paid media
b. earned media
c. shared media
d. owned media


d. owned media

Communication & Mass Media

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According to general semantics, what physically exists in the world is called

a. stereotypes b. territories c. perceptions d. maps

Communication & Mass Media

Explain the persuasive approach regarding a question of policy. Include discussion of the three considerations a speaker usually focuses on when discussing a question of policy.

What will be an ideal response?

Communication & Mass Media

__________ text is the most difficult colored text to read on almost any background

Fill in the blanks with correct word

Communication & Mass Media

Matching

56) channel 57) context 58) decoding 59) encoding 60) feedback 61) message 62) noise 63) intrapersonal 64) interpersonal 65) public A) allows us to create and interpret messages B) an individual communicating with a large group C) communication with ourselves D) communication between two or more people E) conditions surrounding communication F) vehicle by which the message is communicated from the source to the receiver G) receiver's response to the sender's message H) process of interpreting or attaching meaning to another's message I) thought, feeling, or action sent from the source to the receiver J) unintended stimulus that draws attention away from message K) process of putting thoughts, ideas, or feelings into symbols that another person can understand

Communication & Mass Media