When people confront beliefs, values, and norms that are ______________ their own, they usually have a strong emotional reaction.

a. better than
b. the same as
c. inconsistent with
d. close to


c. inconsistent with

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

7. Structure and agency have push–pull interactions that are essential to understanding social life. 8. Individuals working within the media have agency to alter the social structure in which they work. 9. Media users retain all information they come across while consuming and share it without any of their own views being considered. 10. An individual having a face-to-face conversation will elicit less information compared to when an individual consumes media. 11. The role of the government and the broader economic forces are nonmedia social factors that effect the model of media and the social world. 12. Media content and technology are affected by each other through the influence of people.

Communication & Mass Media

The process of collecting information, informally or periodically, through numerous sources such as attendance at off-site training sessions or conferences, scanning newspapers and journals, and monitoring social media within an organizational

setup is called a) environmental scanning b) communication strategy. c) SWOT process. d) communication tactics.

Communication & Mass Media

Many brand name companies are continually increasing their ad budgets to combat the emergence of store brands

Indicate whether this statement is true or false.

Communication & Mass Media

When you present a manuscript speech, you

A) are likely to have a low level of eye contact with your audience. B) can easily adapt your speech to the audience's reactions. C) build a sense of closeness between yourself and the audience. D) increase your chances of making casual misstatements. E) can spend less time preparing your speech than you would spend if you used an extemporaneous style.

Communication & Mass Media