At one point Heinz made ketchup in multiple colors including red, green, purple, pink, orange, and teal. While they were popular for a few years, consumers stopped buying the unusual colors and Heinz has dropped back to just making red ketchup. This is an example of the implementation of a _____ strategy.

A. repositioning
B. cannibalization
C. product line extension
D. product line contraction
E. divestment


Answer: D

Business

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