Chord Guitars Inc sells guitars and other stringed instruments to consumers. A Chord salesperson says to a potential customer, "This Chord is the best guitar you'll find anywhere, even online.". This statement is
a. an implied warranty of fitness for a particular purpose.
b. an implied warranty of merchantability.
c. an express warranty.
d. none of the choices.
D
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Corporate restructuring strategies
A. focus on crafting initiatives to restore a diversified company's money-losing businesses to profitability. B. involve making major changes in a diversified company's business lineup, divesting some businesses and/or acquiring others, so as to put a whole new face on the company's business lineup. C. entail reducing the scope of diversification to a smaller number of businesses. D. focus on broadening the scope of diversification to include a larger number of businesses and boosting the company's growth and profitability. E. entail selling off marginal businesses to free up resources for redeployment to the remaining businesses.
A manufacturer's balance sheet has three inventory accounts rather than the single merchandise inventory account used by a merchandiser
Indicate whether the statement is true or false
Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of
A. environmental cost leadership. B. sustainable value innovation. C. beyond compliance leadership. D. eco-efficiency. E. eco-branding.
RFM-based mathematical programming models can help the decision maker to identify RFM segments that are not worthy of pursuing because they are not profitable
a. True b. False