A marketing arrangement by which an organization refers consumers to the selling company's website best defines

A) affiliate network.
B) affiliate marketing.
C) affiliate brokering.
D) clickstream marketing.


B

Business

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Data analytics is best described as the science of reducing extremely large datasets down to more manageable databases that can then be processed using traditional tools.

Answer the following statement true (T) or false (F)

Business

Which of the following statements about the competitive-parity method of budgeting is true?

A) It is the most commonly used bottom-up method for budgeting. B) It works because it relies on dynamic market shares that change annually. C) It is the only top-down budgeting method used to determine promotional budgets. D) It is considered the most logical budgeting method. E) It mirrors the best thinking of others in the business.

Business

Jared just started a new job as a project manager at consulting firm, and his boss Kathy challenged him to establish a social media strategy for the company. The company currently has no social media presence. Jared is comfortable working on his own and has an internal locus of control. Using path-goal theory, what leadership behavior would you recommend Kathy apply, and what is one action you recommend she take?

What will be an ideal response?

Business

Which is a challenge that small service desks face?

A. They tend to be informal and therefore very reactive. B. They typically don't use technology to log and manage incidents. C. They are process dependent, which makes it stressful for analysts. D. Analysts don't have the opportunity to broaden their base of skills.

Business