When considering the business message to craft a corporate communication piece, the writer considers which of the following elements?
a. the format
b. the tone
c. the length
d. all of these
d. all of these
Communication & Mass Media
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China is the world’s secondÂlargest Internet market
a. True b. False
Communication & Mass Media
A devil's advocate is an ally whose goal is to help strengthen another's case by pointing out weaknesses
Indicate whether this statement is true or false.
Communication & Mass Media
A large, ill-defined audience is a particularly attractive commodity for an advertiser who might be selling cosmetics to young women, or expensive foreign autos to successful businesspeople, or auto parts to young men
a. TRUE b. FALSE
Communication & Mass Media
What PR strategy did No Boston Olympics successfully employ to make their case to the citizens of Boston?
a. social media b. newspaper ads c. focused messaging d. Facebook groups
Communication & Mass Media