Using public relations to create a favorable story about a new toy is an example of:

a. product public relations.
b. financial public relations.
c. crisis public relations.
d. advertising.


ANSWER: a

Communication & Mass Media

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Texts are ambiguous because people who read and see texts tend to remake them in terms of their personal and social situations

Indicate whether this statement is true or false.

Communication & Mass Media

Each of the following is a strategy for avoiding pseudoconflict EXCEPT:

A) Keep the conversation focused on the issues at hand. B) Check your perceptions. C) Listen between the lines. D) Establish a supportive rather than a defensive climate for conversation.

Communication & Mass Media

If you wanted to explain the who, what, where, when, how, and why of an event, which medium of transmission would you choose?

What will be an ideal response?

Communication & Mass Media

Which of the following is NOT a way to socialize a new member into a group?

A. Be a mentor. B. Recruit good members. C. Limit new members' participation in activities. D. Create a group orientation.

Communication & Mass Media