Year in and year out, Coca-Cola outperforms in the soft drink industry. While this success is due in part to the quality of their products, it is also due to Coca-Cola's consistently strong marketing campaigns. These campaigns represent Coca-Cola's ongoing, or ________, plan to develop and execute a world-class marketing and promotion strategy.
A. contingency
B. single-use
C. standing
D. subject
E. operational
Answer: C
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During the testing of a year end bank reconciliation, an auditor noticed that the majority of checks listed as outstanding at year-end had not cleared the bank. Which of the following is a likely explanation?
a. A high probability of kiting. b. A high probability of lapping. c. The year-end cash disbursements records had been closed prior to year-end. d. The year-end cash disbursements records had been held open past year-end.
What is a category killer? Provide an example and a description of a category killer
What will be an ideal response?
As a manufacturer of guitars, a major corporation wants to estimate the proportion of guitar players who are right-handed. How many golfers must be surveyed if they want to be within 0.02, with a 95% confidence?
a. Assume that there is no prior information that could be used as an estimate of p. b. Assume that the manufacturer has an estimate of p found from a previous study, which suggests that 75% of guitar players are right-handed.
What is a disadvantage of sole proprietorships?
A. absence of a tax-exempt business status B. stringent government regulations C. sharing of profits with major stockholders D. lack of continuity E. lack of business control