The use of databases, electronic bulletin boards, online information services, and the Internet can assist marketers in
A. tracing buying behavior of customers.
B. determining where their product is in the product life cycle.
C. creating brand loyalty with their customers.
D. comparing their product with other products.
E. deciding when to implement a particular pricing strategy.
Answer: A
You might also like to view...
The capital accounts of Harrison and Marti have balances of $180,000 and $130,000, respectively, on January 1, 2010, the beginning of the current fiscal year. On April 10, Harrison invested an additional $20,000. During the year, Harrison and Marti withdrew $96,000 and $78,000, respectively, and net income for the year was $248,000. The articles of partnership make no reference to the division of
net income. Based on this information, the statement of partners' equity for the 2010 for the partnership would show what amount in the capital account for Harrison on December 31, 2010? A) $228,000 B) $176,000 C) $404,000 D) $52,000
"When in doubt, weed it out" describes which 5S element?
A) Sort B) Straighten C) Shine D) Standardize
The use of which of the following valuation methods, utilized in valuing common stock, is superior since it considers expected earnings?
A) Liquidation value B) Book value C) P/E multiple D) Present value of the interest
Mongar Corporation applies manufacturing overhead to products on the basis of standard machine-hours. Budgeted and actual overhead costs for the most recent month appear below: Original BudgetActual CostsVariable overhead costs: Supplies$7,980 $8,230 Indirect labor 29,820 29,610 Total variable manufacturing overhead cost$ 37,800 $ 37,840 The original budget was based on 4,200 machine-hours. The company actually worked 4,350 machine-hours during the month and the standard hours allowed for the actual output were 4,190 machine-hours. What was the overall variable overhead efficiency variance for the month?
A. $950 Favorable B. $130 Unfavorable C. $1,310 Favorable D. $1,440 Unfavorable