The “why” statement is often referred to as ______.

a. audience response
b. audience feedback
c. audience relevance
d. audience analysis


c. audience relevance

Business

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Target costing involves adding a target profit per unit to actual unit cost to determine the selling price

Indicate whether the statement is true or false

Business

________ refer(s) to logos, symbols, characters, and slogans that service providers use in order to make the service and its key benefits more tangible

A) Brand engagement B) Brand orientation C) Brand elements D) Brand loyalty E) Brand equity

Business

Most of our customers ____ redeemed their coupons

A) has B) have

Business

If the prospects in a product-market are poor, a firm may need a "phase out" strategy.

Answer the following statement true (T) or false (F)

Business