Explain the phrase "the medium is the message." Illustrate this idea using television news.

What will be an ideal response?


- Marshall McLuhan claimed that the media not only transmits information but also shapes the content as it does so.
- The type of communication a society employs sets the scale for what people experience. The development of mass media and social media has also changed the character of social relationships.
- Television "processed" news into thirty-minute program slots made up of one- or two-minute segments.
- The Kennedy-Nixon presidential debate of 1960 shows how two media types produced different audience judgments: Radio listeners favored Nixon and television watchers favored Kennedy.

Sociology

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In the first set of experiments with the public, the teacher and learner were in separate rooms and could not hear each other so that any pain suffered could not be heard

a. True b. False

Sociology

For every one stay-at-home dad there are ________ stay-at-home moms.

A. 6 B. 15 C. 27 D. 38

Sociology

Answer the following statement(s) true (T) or false (F)

1. Gender roles are most salient in heterosexual romantic relationships—the script is well-known to most of us. 2. Heterosexual men and women seek fairly traditionally masculine and feminine partners with men prioritizing physical attractiveness and sexiness and women prioritizing status and success. 3. Heterosexual men are more likely to misinterpret their financial worth and heterosexual women are more likely to enhance physical attractiveness and misrepresent their weight. Gay men’s profiles tend to emphasize masculinity and physical fitness. 4. Research indicates that men tend to fall in love faster and harder than women. 5. Men tend to express love in more impulsive and sexual ways than women, whose styles of loving tend to be more pragmatic and friendship focused.

Sociology

Leigh has two elementary-aged children when her parents' divorce. How with her children's lives be different after the divorce?

A. They will likely see more of their grandparents because the grandparents will be competing for their attention. B. They will likely have stronger bonds with their divorced grandparents. C. The relationship with their grandparents will not change except they may see them separately. D. They will likely have weaker bonds with their divorced grandparents.

Sociology