According to the FTC, for a producer to call a product "new," the product must
A. be no more than two months old.
B. be entirely new or changed in a functionally significant or substantial respect.
C. have been changed in some way during the past year.
D. have achieved brand insistence.
E. None of these answers is correct.
Answer: B
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Intrapersonal communication ______.
A. focuses on the exchange of thoughts B. requires meetings to take place C. links members of an organization or company D. focuses on internal behavior
Sectoral agreements of the WTO deal with ________
A. technical barriers to trade B. customs valuation C. textiles and clothing D. import-licensing procedures
What forces are responsible for the globalization of markets?
What will be an ideal response?
Marketing cost analysis
A. is done more frequently than analysis of manufacturing costs. B. is not very accurate, since it is almost impossible to link marketing costs to specific sales. C. just uses the same "natural" accounting categories commonly used for financial analysis. D. allocates costs to products or customers, to focus on the purpose for which marketing money is spent. E. None of these answers is correct.