When the Sara Lee Bakery Group introduced Iron Kids Crustless bread (to save mothers the time and effort of slicing the crusts off sandwiches), it was using:
A. PRIZM segmentation
B. geodemographic segmentation
C. niche marketing strategy execution
D. product differentiation
E. a target market chart
Answer: D
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When an agent commits a tort or crime while working for the principal, the agent is not liable for the consequences of his actions if he is acting at the direction of the principal.
Answer the following statement true (T) or false (F)
In which of the following circumstances is an organization likely to engage in full partnerships with key consumers?
A) when the market has few customers and high margins B) when the market has a huge number of customers C) when the firm has a frequency marketing program D) when the firm has a large number of low-margin customers E) when the firm has few marketing resources at its disposal
Identify a true statement about a limited liability company (LLC).
A. A limited liability company can be taxed as a corporation only. B. One of the owners of a limited liability company must be designated as a general partner with unlimited personal financial liability. C. A limited liability company can have no more than 100 stockholders. D. Only one of the owners of a limited liability company can participate in the management of the business. E. A limited liability company can have more than one type of stock (ownership interest) outstanding.
In contract law, ratification is the act of accepting and giving legal force to an obligation that was previously not enforceable.?
Indicate whether the statement is true or false