Throughout his career, Aaron Pickering of Cone Communications has seen which one of the following elements as the “secret sauce” in driving social change?

a. strategic public relations
b. stakeholder relationships
c. corporate social responsibility initiatives
d. measurable objectives


a. strategic public relations

Communication & Mass Media

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____ allow you to search a library's holdings from a computer terminal. The Dialog Information Retrieval Service (DIRS) is a widely used example

A) Indexes B) Databases C) Search engines D) Print reference works E) Websites

Communication & Mass Media

What does “O&O” mean??

a. ? an owned and operated station by groups of corporations or a network b. ? off and on; a synonym for transmission difficulties c. ? obfuscating and obliterating the frequency spectrum d. ? over and out of the reach of local production companies

Communication & Mass Media

Peer testimony is made up of opinions from ordinary people with firsthand experience or insight on a topic.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Both overstatement and understatement are acceptable means of ironic exaggeration that put a particular perspective on an event.

Answer the following statement true (T) or false (F)

Communication & Mass Media