Define mass communication.

What will be an ideal response?


Mass communication is when an individual or institution uses technology to send a message to a large, mixed audience, most of whose members are not known to the sender.

Communication & Mass Media

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Give an example of a common word or phrase that can be accompanied by verbal or nonverbal symbols that impact meaning and send different messages depending on how it is delivered.

What will be an ideal response?

Communication & Mass Media

A carefully prepared and rehearsed speech that is presented from a brief set of notes is called a(n) ________ speech.

A. transitional B. informative C. contemporaneous D. spontaneous E. extemporaneous

Communication & Mass Media

The pressure for business to play a major role in social issues is growing, particularly in seeking social solutions that government cannot

Indicate whether the statement is true or false

Communication & Mass Media

Voters' attitudes toward the issues strongly correlate with what the news media defines as important

Indicate whether the statement is true or false

Communication & Mass Media