Jamie Nelson works for a telephone company. She is interested in determining the satisfaction of the customers with the service provided by the company (for landline customers only). She decides to collect data from the customers listed in the company's existing customer directory. In this scenario, the customer directory serves as a(n) _____.
A. sampling frame
B. census
C. quota
D. sampling plan
E. element chart
Answer: A
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Which of the following terms is used to describe the success of many Japanese marketing plans because of the Japanese management's ability to adapt when a marketing plan is not working and to stick with the plan?
A) vertical integration B) adaptive persistence C) horizontal integration D) decentralization E) standardization
According to Fred Davis' model on the use of new systems, users' intentions regarding the use of new systems are a direct result of which factors?
A. Whether use of the new system is voluntary or mandatory; How easy the new system is to use. B. How much experience the user has with technology; Social pressures to use certain technologies. C. The gender of the user; How much the new system helps the user complete work-related tasks. D. Perceived usefulness of the new system; Perceived ease of use of the new system.
Reggie owns all the stock of Amethyst, Inc. (adjusted basis of $100,000). If he receives a distribution from Amethyst of $90,000 and corporate earnings and profits are $15,000, Reggie has a capital gain of $5,000 and an adjusted basis for his Amethyst stock of $0.
Answer the following statement true (T) or false (F)
Brand differences are worth promoting if they satisfy certain criteria. What are these criteria?
What will be an ideal response?