What is the first and most important question to ask when evaluating product-market opportunities?

A. "How far along is our research and development effort in this area?"
B. "How much do we need to invest in this product?"
C. "How much profit will we make this year?"
D. "What is the sales forecast for this product?"
E. "How does it fit with our objectives and resources?"


Answer: E

Business

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Indicate whether the statement is true or false.

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