In creating a measure for communication styles, the researcher argues that the instrument she created measures of all four types of communication styles and the respective dimensions of each. The instrument, therefore, measures all the dimensions of each communication style. She argues that this is a valid instrument. What type of validity is she addressing?

a. content validity
b. predictive validity
c. concurrent validity
d. construct validity


Answer a,

Communication & Mass Media

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Aristotle's classic work The Rhetoric discussed the modes of persuasion. Which of the

following was NOT on his list? a. ethos b. pathos c. logos d. mythos e. none of these

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Resonance is the speaker's ability to express the audience's unexpressed feelings

Indicate whether the statement is true or false

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As ethical listeners, audience members must

a. communicate their expectations and feedback to the speaker. b. agree with the speakers main points, even if there is no outside support or evidence. c. watch and listen, but avoid focusing on verbal or nonverbal feedback. d. formulate questions based on information that wasn't clearly supported or stated.

Communication & Mass Media

Display rules in a culture are rarely questioned or challenged because ______.

a. they are not universally known. b. they are not taught verbally. c. they are learned in school. d. they are not enforced.

Communication & Mass Media