“Press, radio, television” is an example of what level of measurement?

a. nominal
b. ordinal
c. interval
d. ratio
e. semantic differential


a. nominal

Communication & Mass Media

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What ethical principles should you follow when engaging in persuasive speaking? 

What will be an ideal response?

Communication & Mass Media

Forces that attempt to change or retain existing social structures contribute to the political context.

Answer the following statement true (T) or false (F)

Communication & Mass Media

A friend who does not notice your new haircut or a student who fails to see errors in a paper she or he has been editing for some time are examples of the inability to see the obvious. These examples illustrate how

a. familiarity influences our interpretation of stimuli. b. unobservant people are regarding their environment. c. gender influences interpersonal communication. d. perceptions may be right or wrong. e. None of the above.

Communication & Mass Media

Which of the following is one of the types of jealousy mentioned in your textbook?

A. artistic jealousy B. possessive jealousy C. pedestrian jealousy D. friend jealousy

Communication & Mass Media