The five categories of situational influences are

A. product involvement level, physical surroundings, social surroundings, time perspective, and purchase reason.
B. antecedent states, physical surroundings, social surroundings, time perspective, and space dimensions.
C. social surroundings, physical surroundings, time pressures, purchase reason, and lifestyles.
D. purchase reason, time perspective, social surroundings, physical surroundings, and buyer's momentary mood.
E. store atmosphere, location, aromas, sounds, and lighting.


Answer: D

Business

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