__________ argues that people will process messages using

either central processing or peripheral processing.

a. Cognitive dissonance theory
b. Monroe's Motivated Sequence
c. The elaboration likelihood model
d. Expectancy-outcome values theory


c

Communication & Mass Media

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When you attempt to persuade, you will use one of three types of persuasive claims or

propositions: _______ , _______ , and _______ . Fill in the blanks with correct word

Communication & Mass Media

Johanna did not anticipate winning the student service award, so she did not prepare a speech. When her name was called, she quickly had to think of a few words to say that would be appropriate for the occasion. Johanna's delivery method is best described as __________.

A. manuscript B. impromptu C. extemporaneous D. memorized

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Audiences understand an organized presentation better than an unorganized presentation.  2. The first task in organizing the body of a presentation is to integrate supporting material.  3. Organized presenters appear more competent and trustworthy to an audience than do unorganized presenters.  4. An unorganized presentation results in reduced understanding of the material by the audience.  5. Presenters who organize their messages only appear more confident than presenters who do not. 

Communication & Mass Media

Which of the following takes stimulation from the outside and converts it to electricity to facilitate perception?

A) Neuron B) Transducer C) Transformer D) Converter E) Perceiver

Communication & Mass Media