The characters from the popular cartoon show "SpongeBob Square Pants" can be found on a variety of merchandises such as clothing, toys and video games. Yet, the original creator of the show does not produce any of the items. This is an example of licensing the brand name to other manufacturers.
Answer the following statement true (T) or false (F)
True
Among the best followers of the license strategy are movies, which license their brand (the movie) to a wide range of companies (restaurants, toy manufacturers, and others). For example, the Avengers broke box office records with $1.5 billion in global box office revenue opening week, but license agreements will keep making money for the franchise for years. Not only does Disney sell merchandise through the Marvel division, it has licensing agreements with Acura, Wyndham Hotels, and Hasbro, among many others.
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Which of the following is the first step in the negotiation process?
A. building the relationship B. preparation C. bidding D. implementation
How did President John F. Kennedy change the concept of American business culture away from caveat emptor in the 1960s?
What will be an ideal response?
In the case of a check, when the impostor rule applies: A) the drawer of the check can successfully raise the defense of the forged indorsement
B)the forged indorsement is effective to negotiate the instrument.? C)the forged indorsement is ineffective to negotiate the instrument.? D)the instrument becomes nonnegotiable.
A university issues a bond with a face value of $5000 and a coupon rate of 4.41% that matures on July 15, 2018. The holder of such a bond receives coupon payments of $110.25. How frequently are coupon payments made in this case?
A) monthly B) quarterly C) semiannually D) annually