The characters from the popular cartoon show "SpongeBob Square Pants" can be found on a variety of merchandises such as clothing, toys and video games. Yet, the original creator of the show does not produce any of the items. This is an example of licensing the brand name to other manufacturers.

Answer the following statement true (T) or false (F)


True

Among the best followers of the license strategy are movies, which license their brand (the movie) to a wide range of companies (restaurants, toy manufacturers, and others). For example, the Avengers broke box office records with $1.5 billion in global box office revenue opening week, but license agreements will keep making money for the franchise for years. Not only does Disney sell merchandise through the Marvel division, it has licensing agreements with Acura, Wyndham Hotels, and Hasbro, among many others.

Business

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Business