Permission marketing _______________
a) seeks consumer authorization to send ads
b) strives to broaden consumers’ social horizons
c) was developed by the Procter & Gamble
d) uses television as its medium of choice
Answer: A
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In a PR campaign, which job title below is responsible for conveying a clear project vision to the campaign team?
a. organizational leadership b. PR supervisor c. project manager d. production supervisor
The mass media have tended to aim their products at more specific, less general, audiences
Indicate whether the statement is true or false
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A. consensus B. majority C. plurality D. part-of-the-whole