In a brief essay, define the concept of media synergy and then explain how it works using examples from the Disney Corporation.

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In the media business, synergy means that a large company can use the strengths of its various divisions to cross-promote its content. Disney engages in synergy at every level, including merchandizing its characters, cross-promoting content of different divisions, and using its media properties to promote its theme parks and cruise lines. An example might be how Disney acquired Marvel Comics to provide material for its movie, toy, and theme park businesses.

Communication & Mass Media

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Which of the following is NOT an immediate behavior for teachers in the classroom?

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Communication & Mass Media

There were many in the ________ who

were sympathetic to the Confederacy. a. north b. Northward c. North

Communication & Mass Media

List three rules to consider when you choose what to wear when speaking

What will be an ideal response?

Communication & Mass Media

How can you be audience centered when using labels to identify cultural groups? Why does the way you use labels matter?

What will be an ideal response?

Communication & Mass Media