Elliot is participating in a brainstorming session for a new ad campaign. Last year, Elliot's idea was the contribution that became the new campaign. In what ways has Elliot's contribution to the group affected his persuasive power in the group?

a. He has provided evidence of his capabilities through past performance.
b. He has established credibility by being active and productive in group meetings.
c. He has demonstrated intellectual competence through a previous contribution to the group.
d. Both b and c


d. Both b and c

Communication & Mass Media

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Indicate whether the statement is true or false

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According to Edelman PR’s 2016 Trust Barometer Survey, which of the following is perceived as providing the most trustworthy information about a company?

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Communication & Mass Media

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