Which of the following is an unethical practice marketing managers may have to deal with?
A. entertainment and gift giving
B. false or misleading advertising
C. price deception
D. unsafe products or services
E. all of these choices
Answer: E
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Lengthening a product line beyond its current range is referred to as product line ________
A) filling B) strengthening C) mixing D) stretching E) widening
Unemployment compensation payments to individuals vary according to
A. the type of job held before layoff. B. their previous wage rate and length of previous employment. C. job type and length of previous employment. D. their previous wage rate and the type of job held before layoff.
Fatima has a deep concern for the welfare of her subordinates, and she promotes interactive discussions with them. Fatima can be described as a manager who scores high on
A. managerial control. B. consideration. C. initiating structure. D. discipline. E. autocratic leadership.
A contract between Laser Maintenance, Inc, and Medical Vision Operation Corporation contains a clause stating that any assignment is "void.". This ordinarily prohibits
a. any assignment. b. no assignment. c. only an assignment of contract rights to personal services. d. only an assignment that would change the obligor's risk.