The synergistic intersection of the three strategy decisions - which customers to serve; what value to offer customers (the company's value proposition), and how to create and deliver that value - to achieve a position of sustainable, superior
competitive advantage is
a. the strategy sweet spot
b. a core competency.
c. difficult to imitate.
d. The framework for the strategic market planning process.
e. Assessed with the marketing dashboard.
A
Business
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