What are the input the stakeholder groups can provide to a marketing plan? What are the outputs that these
stakeholder groups will receive from the plan?
What will be an ideal response?
(1 ) Operations - Inputs are cost structure for operations. Outputs include marketing plan sales forecast, which will
drive the operations schedule.
(2 ) Finance - Inputs include required return on investment for new projects (sometimes called hurdle rate). Outputs
include financial break-even for new projects; Cost of goods sold; Funding required to develop new products and
services
(3 ) Professional Services - Inputs include implementation capabilities. outputs include new services and products to
implement.
(4 ) Engineering - Inputs include customer feedback on services or products delivered to customers; Technological
expertise. Outputs include specific services or product features demanded by market
and overall plan for coming planning period
(5 ) Other - Marketing staff and CEO/COO office could have specific requirements to support
company-wide objectives.
Outputs - marketing plan can impact HR hiring requirements and other groups.
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Saber Promotional Services uses a job order system for costing and billing promotional services for dance and ballet performances. Saber has four public relations specialists and office staff. At the beginning of the year, Saber estimated the total cost of salaries and benefits for the public relations specialists at $404,000 and a total of 7100 billable hours for the year. The office and administrative costs were estimated at $676,000. The allocation base for office and administrative costs is billable hours. What rate would Saber use for allocating the cost of its office and administrative staff? (Round your answer to the nearest cent.)
A) $95.21 per hour B) $152.11 per hour C) $38.31 per hour D) $56.90 per hour
The direct charge-off method of recognizing uncollectible accounts is not in accordance with good accounting practice
Indicate whether the statement is true or false
Which type of advertising is used to build awareness and initial demand for a new product?
A) personal advertising B) persuasive advertising C) reminder advertising D) informative advertising E) comparative advertising
Increasingly commonplace today is the appearance of two different franchise chains under the same roof, such as Pizza-Hut and Taco Bell. This is an example of a(n) ________ marketing system
A) administered B) conventional C) cooperative D) vertical E) horizontal