Under quality function deployment, all operations of a company are driven by the voice of the customer rather than by edicts of top management
a. True
b. False
Indicate whether the statement is true or false
True
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When the Twin Six Cafe provides gourmet menu options to its customers as well as impeccable service that includes allowing customers to hand-select their own cuts of meat, ________
A) only an actual product is evident B) only an augmented product is evident. C) only a core benefit is evident. D) both a core benefit and an actual product are evident. E) a core benefit, an actual product, and an augmented product are evident.
If a sales proposal is only five pages long, using a report format is not necessary
Indicate whether the statement is true or false.
According to Hofstede’s Model of National Culture, societies where inequalities between people are not accepted are low in _________.
A. assertiveness B. power-distance C. individualism D. collectivism E. nurturing
In a sales letter promoting its new hybrid vehicle, a car company included this sentence: Our new hybrid model will save you hundreds of dollars annually on gasoline expenses. The company is focusing on indirect benefits of purchasing this vehicle
Indicate whether the statement is true or false