What are the three different types of survey questions discussed in this chapter? Provide an example of each type.
What will be an ideal response?
The three types of survey questions discussed were open-ended questions, scaled questions, and category questions. An example of an open-ended question is, “How is technology shaping the future of families in the United States? Please explain.” An example of a scaled question is, “Indicate how strongly you agree or disagree with the statement, ‘College students should volunteer for a local organization.’” An example of a category question is, “What amount do you owe in student loans?” Answer chosen from $0–$5000; $5001–$10,000; $10,001–$15,000; $15,001–$20,000; and greater than $20,000.
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Formal reports include an extra measure of polish and professionalism and often include ________ that are not used in informal reports
A) varied sentence length B) headings and subheadings C) transitions D) lists and bullets E) packaging elements
Which of the following is another term for the invoice approval form?
a. a receiving report b. an invoice c. a voucher d. a remittance advice
A low market-penetration index indicates ________
A) it will be expensive for the firms to attract the few remaining prospects B) substantial growth potential for all firms C) the rival firms try to capture greater market share by lowering their product price D) the profit margins of the firms decline E) the firms cannot raise demand substantially by raising its market expenditure
"Policy adjustment" is another term for secret warranty
Indicate whether the statement is true or false.