Account planner Jon Steel describes demographic information as the "body and soul" of the target audience
Indicate whether the statement is true or false
false
Communication & Mass Media
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Deception is form of
A. substituting. B. reinforcing. C. regulating. D. contradicting. E. managing impression.
Communication & Mass Media
The two men who developed network TV and held the country’s largest interest in radio were:
a. Edward R. Murrow and Walter Cronkite. b. Philo T. Farnsworth and Vladimir Zworykin. c. Ted Turner and Rupert Murdoch. d. David Sarnoff and William Paley.
Communication & Mass Media
Citing statistics in the introduction works best when __________.
A. they are drawn from a small survey B. they are rounded off C. they are accurate but not well known D. they confirm beliefs commonly held by half the audience
Communication & Mass Media
Pie graphs can only be used to illustrate one variable at a time
Indicate whether the statement is true or false
Communication & Mass Media