Cause marketing refers to
A. marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
B. when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
C. the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
D. when marketing actions that took place actually caused more harm than good.
E. marketing efforts to produce, promote, and reclaim environmentally sensitive products.
Answer: B
You might also like to view...
Dean Campenella is a detective with the California state police. During the investigation of a missing child, Campenella found new clues that led to the capture of a serial killer involved in another case
Since Campenella was not involved in the serial killer case, and found the clues while investigating another case, Campenella demanded a special reward from the state police department for his help in catching the killer. But his demand was declined citing lack of consideration. Campenella's demand lacks consideration under which of the following? A) preexisting duty B) illegal consideration C) gift promise D) illusory promise
Which of the following statements comparing ROI and residual income is correct?
A) ROI is more useful as a performance measure for a single investment center. B) Residual income is a better comparative measure than ROI. C) ROI and residual income are equally good performance measures for a single investment center. D) Residual income is more useful as a performance measure for a single investment center.
With which of the following is a firm's target capital structure consistent?
A. Maximum earnings per share B. Minimum cost of debt (rd) C. Minimum dividend per share D. Minimum cost of equity (rs) E. Minimum weighted average cost of capital
Par value has a direct relationship to the market value of the common stock.
Answer the following statement true (T) or false (F)