The purpose of marketing control is
a. determine what the mission statement should be
b. minimize the riskiness of the behaviors being promoted
c. detect deviations from the goal and correct them
d. adjust the goals that are being targeted
e. provide a mechanism for the marketer to protect his or her job
C
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The ability of a person to pass from one social class to another is called ________
A) status hierarchy B) plutonomy C) hedonic adaption D) social mobility
In 1995, Unilever commissioned two studies on sustainable development. The studies revealed a complex set of criteria for sustainable agriculture. From the criteria, Unilever’s Sustainable Agriculture Statement was formally adopted. Which statement was NOT part of the mission statement?
a. Changing consumer demands must be met. b. Profitability must be competitive with other industry sectors. c. Negative environmental impacts on soil, air, water, and biodiversity must be minimized. d. Quality must meet national standards.
________ involves(s) externalizing an activity that was previously conducted in the organization.
a. Dis-integration b. Outsourcing c. Strategic scoping d. Strategic foresight
On August 31, 2016, Peter Services received $3,500 in advance of performing the service. Which journal entry is needed to record the receipt of cash?
A) Debit Unearned Revenue $3,500, and credit Cash $3,500. B) Debit Cash $3,500, and credit Service Revenue $3,500. C) Debit Unearned Revenue $3,500, and credit Service Revenue $3,500. D) Debit Cash $3,500, and credit Unearned Revenue $3,500.