When using an original approach in a sales message, choose an anecdote likely familiar to your audience.
Answer the following statement true (T) or false (F)
False
When using an original approach in a sales message, choose an anecdote likely unfamiliar to your audience or use a unique combination of words to describe how a product, service, or idea can solve the reader's problem. See 8-2: Sales Messages
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Goods shipped FOB destination point are included in the buyer's year end inventory even though they have not been received
Indicate whether the statement is true or false
According to the text, which of the following is the least important when launching a company?
a. Creating a business plan b. Connecting with customers c. Building a network d. Generating buzz
You can start lowering your energy expenses immediately is an example of an audience-focused sentence
Indicate whether the statement is true or false
When using the gross margin method to estimate inventory, which of the following is a step in the computation?
A. Add the amount goods available for sale to estimated cost of goods sold B. Subtract estimated cost of goods sold from the amount of goods available for sale C. Add estimated gross margin to sales D. Subtract estimated goods available for sale from beginning inventory