What are marketing dashboards? How do they benefit marketers?
What will be an ideal response?
A company can assess marketing ROI in terms of standard marketing performance measures, such as brand awareness, sales, or market share. Many companies are assembling such measures into marketing dashboards — meaningful sets of marketing performance measures in a single display used to monitor strategic marketing performance. Just as automobile dashboards present drivers with details on how their cars are performing, the marketing dashboard gives marketers the detailed measures they need to assess and adjust their marketing strategies.
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Negative confirmations are considered to be more persuasive than positive confirmations
a. True b. False Indicate whether the statement is true or false
In preparing a statement of cash flows using the indirect method, a decrease in an unearned revenue account should
A) be shown as a financing activity. B) be shown as a deduction from net income in computing net cash flows from operating activities. C) not be shown on the statement of cash flows. D) be shown as an addition to net income in computing net cash flows from operating activities.
Gains and losses must be removed from __________ and shown in the __________ of the statement of cash flows
a. the investing activities section; operating activities section b. net income; investing activities section c. the financing activities section; operating activities section d. net income; financing activities section
No-Glut is a small company that manufactures several gluten-free products for consumers who cannot digest this substance. For this manufacturer, rice flour, which will be used in its manufacturing process, is a(n)
A. accessory equipment B. fabricating material C. component part D. integrated material E. processed material