Which of the following is not true of television commercials?
a. National advertisers use television commercials to deliver their messages because of its low cost.
b. Television advertising is most effective for companies whose products can be sold widely to consumers.
c. Production costs for a single television commercial can cost as much as television program production.
d. Television commercials are the most visible form of advertising.
ANSWER: a
You might also like to view...
Research on the benefits and challenges of social media indicates that
a. some benefits of communicating via social media significantly outweigh the costs. b. social media sites do not increase the amount of contact with loved ones. c. the use of social media to communicate maximizes the perception of differences due to gender, age, social class, and ethnicity. d. social media adds richness to interpersonal messages due to the lack of nonverbal cues. e. all of the above.
When you dismiss someone's argument as invalid based solely on their affectional orientation, it is an example of a __________.
A. bias or prejudice B. mental distraction C. lack of appropriate focus D. premature judgement
An interesting and memorable informative presentation should
focus on all five sensory images to maximize its effectiveness. Indicate whether the statement is true or false
A circular graph that shows how a set of data is divided proportionately is called a _____ graph
Fill in the blanks with correct word