In terms of substantiation of claims in the advertisements, the Federal Trade Commission and courts tend to use each of the following principles, except:
A) the federal government assumes consumers read ads "broadly" and do not notice details hidden in fine print
B) tests have to be with the actual product or one that is considered similar
C) evidence should come from individuals or companies that would be considered experts by others in the field
D) the courts and FTC will consider the totality of evidence concerning a claim, not just one particular study that may support a claim
B
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Orlando, the manager of a camera store, believes that his store may be closed by corporate in the near future, so he cannot sleep well at night and he is dealing with severe anxiety and irritability, and he has been ill several times this month. Several times Orlando has missed important details in his job, and he almost got in an automobile accident this morning. Orlando is experiencing
A. panic. B. management by avoidance. C. inward attack. D. blind avoidance. E. an outer defensive avoidance.
A company can expect to expand its market share to a large extent when ________
A) it has a high market-penetration index B) its share-penetration index is low C) its share-penetration index is high D) its product-penetration percentage is high E) it has a low market potential
Accelerated depreciation assumes all of the following except that
A) asset benefit increases with each year of use. B) the asset provides more benefit in the early years. C) obsolescence makes an asset less valuable in its later years. D) repair expense is less in the early years than in the later years.
Which of the following is most important in defining the brand architecture that a company uses to guide brand development?
A) line extension strategy B) brand strategy C) brand positioning D) brand protection E) brand knowledge