The most important part of marketing communications for most business firms is
a. personal selling.
b. advertising.
c. public relations.
d. sales promotions.
e. publicity.
Answer: a. Personal selling.
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Fill in the blank(s) with correct word
If you have a great deal of detailed, specific information to present, the best visual to use would be a
A) table. B) pie chart. C) diagram. D) flow chart. E) bar chart.
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The sampling distribution used when making inferences about a single population's variance is
A. an F distribution. B. a t distribution. C. a chi-square distribution. D. a normal distribution.