How does the brand loyalty of customers impact retailers?
What will be an ideal response?
Brand loyalty creates both opportunities and problems for retailers. Customers are attracted to stores that carry popular brands, but because retailers must carry these high-loyalty brands, they may not be able to negotiate favorable terms with the suppliers of the popular national brands. If, however, the high-loyalty brands are private-label brands (i.e., brands owned by the retailer), retailer loyalty is heightened.
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The common denominators of luxury brands are quality and ________
A) uniqueness B) practicality C) global appeal D) contemporary E) goodwill
Specialty products are purchased infrequently
Indicate whether the statement is true or false
In which of the following eras did muckraking journalism lead to widespread introduction of public relations in business?
A. Seedbed Era D. Postwar Era B. World War I E. Roosevelt Era C. Booming Twenties Era
With the new tax laws passed in 2017, all pass through businesses receive:
A. a permanent 35 percent reduction of their business income. B. a permanent 20 percent reduction of their business income. C. a temporary 35 percent reduction of their business income. D. a temporary 20 percent reduction of their business income.