Informative advertising is used to
A. create and build brand awareness.
B. gather information about consumers.
C. prompt repurchase of a product.
D. convince consumers to take action.
E. trigger an emotional response.
Answer: A
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A schedule of cost of goods manufactured shows all of the following EXCEPT
a. indirect materials. b. beginning work in process. c. goods available for sale. d. ending work in process.
Wanda realizes she has grown dissatisfied with her job. She is active by nature, but is so dissatisfied she will be destructive in her response. Which reaction will she likely demonstrate?
A. voice B. exit C. neglect D. loyalty
Marketers have more trouble promoting tangible goods than intangible services
Indicate whether the statement is true or false a. True b. False
If a new car loan and a home equity loan carry identical interest rates and the borrower itemizes deductions,
A) the home equity loan is preferred because the interest payment is tax-deductible. B) the auto loan is preferred because the interest payment is tax-deductible. C) neither is preferred because the interest payments on both are tax-deductible. D) neither is preferred because neither has deductible interest payments.