A retailer that wanted to target prospective grooms between the ages of 21 and 40 who are within six months of their marriage is using ________ segmentation to define its target market

A) lifestyle
B) behavioral
C) socioeconomic
D) demographic
E) ethnicity


D

Business

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To drive awareness about serious problems in the developing world, the nonprofit organization Water is Life launched a "Hashtag Killer" campaign. This campaign posted videos on YouTube of Haitians reading tweets to excite individuals to donate to their cause. This was an example of

A. a video-sharing site intended for businesses. B. an experimental, media-sharing site. C. a website where users can work together to create documents. D. the use of the microblog site Twitter. E. a site offering analytical information about website usage.

Business

Eliminate periods in and after most ______________

a. sentences b. abbreviations c. quotations d. salutations

Business

The Petty Cash account is a separate bank account used for small amounts.

Answer the following statement true (T) or false (F)

Business

Since 2010, the interest rate on passbook accounts and certificates of deposit has

A) been less than the rate of inflation. B) has closely tracked the rate of inflation. C) exceeded the rate of inflation by 1.5% on average. D) fluctuated widely.

Business