One significant potential benefit of the Internet channel is its ability to enable retailers to provide personalized offerings and services for each customer.
Answer the following statement true (T) or false (F)
True
The Internet offers retailers the ability to personalize promotions and services economically, including heightened service or individualized offerings.
You might also like to view...
Chic Eyewear, a producer of designer eyeglass frames, promotes their new line in national fashion magazines. Chic Eyewear lists the select optical retailers that carry their line at the bottom of their ads. This is an example of a ________ strategy
A) push B) vertical integration C) pull D) publish-subscribe E) direct marketing
______________ refers to some business managers’ tendency to overbuy inventory.
Midwest Power Corporation wants to build a nuclear power plant on private land, for which a federal permit is required. For this action, an environmental impact statement is
A. prohibited. B. required. C. unnecessary. D. voluntary.
A company often uses a decentralized organizational system when
A. it does not facilitate a manufacturing or industrial operation. B. it has multiple divisions and many different products. C. it wants one advertising manager to handle the promotional activities of all the products. D. it has a top management that is actively involved in day-to-day decision making. E. it lacks the ability to handle multiple brands.