Successful public relations strategies are dependent first upon ______.

a. accurate information about the challenge at hand
b. the effectiveness of past efforts and strategies
c. the talents of the practitioners involved
d. responding to changes as they occur


a. accurate information about the challenge at hand

Communication & Mass Media

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Which of the following is an element of an advocate’s credibility?

a. social status b. gender c. economic status d. knowledge

Communication & Mass Media

The language of the Piraha tribe of Brazil only has words for the numbers "one" and "two." Three or more are subsumed under a word meaning "many." In a study, they were unable to understand concepts for four or more

This study provided support for the theory of linguistic relativity. A. True B. False

Communication & Mass Media

Speeches which use defining strategies are partly persuasive because defining terms always influences

listeners to think about things in a certain way. Indicate whether the statement is true or false

Communication & Mass Media

Dr. Martin explained to Rebecca how to properly take the medication he prescribed for her sore throat. This is an example of the __________style of language

a. affective b. honorific c. personal d. instrumental

Communication & Mass Media