Rapport is a mutual trust, emotional similarity, and natural personal attraction. _________________________
Answer the following statement true (T) or false (F)
True
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After a test, the most customer-appealing offer will be the most profitable offer to make
Indicate whether the statement is true or false
Although public relations is an unlicensed field, practitioners may obtain a form of professional status and credentialing by which of the following?
A. Earning accreditation in public relations B. Obtaining a master's degree from an accredited university C. Establishing their own personal code of ethics D. Participating in continuing education programs E. Joining the Public Relations Society of America
Which of the following statements is inaccurate regarding the opening in a cover message for an unsolicited job?
A) If you are unsure whether a position exists, use a more persuasive opening. B) Demonstrate knowledge of the reader's business to convince the person to continue reading. C) Show how your special talents will benefit the company and convince the reader that your skill is exactly what this position demands. D) Be vague about the type of position you're seeking so that you might be considered for a variety of jobs.
Which of the following is not one of the issues that affect creative decision making among group members?
a. The more similar the group members, the less creative they are likely to be. b. Conflict is necessary for good decision making. c. Managers would choose diversity. d. Managers should choose based on their ability to get along.