Which of the following measures how effectively a company engages with online stakeholders?
A) Sentiment analysis
B) Cold calling
C) Brand socialization
D) Content marketing
E) Socialization
Answer: C
Explanation: C) According to one recent survey of company executives, socialization now accounts for more than half of a company or brand's global reputation. Brand socialization is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.
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